Google Analitycs is a tool for analysis of statistics Web sites through which you learn how users use your site. The main functionality is to generate close to 80 types of reports relating to the collection of data on Internet traffic, conversion rates and ROI- return on investment.

With Google Analitycs will learn:

• number of visits your site and unique visits
• source of the clients (region, country, city)
• enter the number of search engines, pages with a link to your site, go direct
• which operating systems and browsers are used by your customers
• accurate preview-conversion - efficiency of the ads that entry, and what brings the best results
• and many other valuable information.

The findings can use this report to:

• to design effective ads
• strengthen marketing initiatives
• fine-tune your site to generate more conversions
• apply different page designs, headlines, content, images, and choose the most efficient.

Enterso conduct a lecture on positioning in Poznan. Date 17.05 and 24.05.2011